Chad White interviewed by John Lawlor
Gearing Up For The Holiday Email Season
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Chad White knows retail email like few others on this planet.
Chad is director of retail insights and editor-at-large at the Email Experience Council. Last year Chad and his team analyzed over 2,000 holiday emails from nearly 100 top online retailers.
Chad's blog
white paper link (links open in new windows - video will continue).
Karen Talavera is a seasoned direct and email marketing expert, practitioner and educator - she has been the DMA's designated Email Marketing educator since 2000. Karen is also a TIMM/sig and Email Experience Council member.
Karen's website (opens in new window - video will continue).
On this TIMM/sig webinar Chad presents details from his brand new whitepaper Ring-Cha-Ching, Hear Them Ring - The Guide to Gearing Up for the Holiday Email Season.
Karen and TIMM/sig producer/host John Lawlor bring a broader market perspective to Chad's 'online retailer' focused presentation -- a perspective focused on what non-retail businesses can learn from booming email marketing activity in the retail sector.
associated keywords: retailers email marketing, EEC, EmailExperience Council, Chad White, Jeanniey Mullen, The DMA, www.emailexperience.org
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